Fashion Designer Ritu Kumar's Son Amrish Has Launched His Record Label Called Mummy Daddy Records
Fashion designer Ritu Kumar's son Amrish has called his just launched record label, Mummy Daddy Records. He's only 31, but the impatience in his voice as he races through his thoughts, says he's in a hurry. In a rush to pack in as much as he can in a day, week, month, possibly a life. Amrish Kumar can't ignore that his mother, Ritu Kumar, is one of India's veteran fashion designers, credited with having incorporated indigenous crafts into mainstream fashion. And so, mornings are reserved for creating new design and business ideas for her prêt label, while evenings are set aside for a passion — music. He wants to bridge the gap Amrish can't quite remember when he caught the now-raging fascination for music. But the launch of Mummy Daddy Records in June this year, makes for an unforgettable achievement. "For the last 10 years, our music industry has been in the doldrums. In India, Bollywood/pop commands attention, and Indian classical music to some degree. Th...